In Dubai, a broker may only advertise a property if the Dubai Land Department (DLD) has issued an advertising permit for it. The permit links the ad to a real property, a real owner's consent and a licensed broker. Checking it takes a minute and is one of the best ways to avoid fake listings.
What a proper ad shows
A compliant property ad from a licensed Dubai broker should show:
If an ad has no permit number or QR code, ask the advertiser for it before going further.
How to check the permit
1. Scan the QR code on the ad with your phone camera
2. It should open an official DLD page showing the permit
3. Check that the details match the ad — the area, building, property type, size and price
4. Check the brokerage name on the permit is the company you are talking to
5. Check the permit is still valid — permits have an expiry date
If the details do not match, or the page is not an official DLD page, do not pay anything.
How to check the broker
Why permits are removed
A permit is tied to one property and one listing period. When the property is rented, sold or withdrawn, or the permit expires, the ad should come down. If you find an "available" ad for a home that was rented months ago, it may be an old or fake listing.
What ads are not allowed to promise
Dubai's advertising rules expect ads to be accurate. Be careful with ads that:
How Al Firouz advertises
Every Al Firouz listing shows its DLD permit number and we take ads down when a permit expires or a home is rented or sold. Browse [homes for rent](/rent) or [properties for sale](/buy), and read [how to avoid rental scams in Dubai](/blog/avoid-rental-scams-dubai) for more tips.